M01 - Business Planning for Small Enterprises

Management & Professional Development Skills Courses (3 CPD Hours)

This course gives participants a good understanding of the business planning process. All business owner/managers should have a stategy for their business over the next 3 to 5 years, this course will provide the basic knowledge needed to put that strategy in place.

The table of contents for this course is the following:

The basics of business planning

  • What is a business plan?
  • The importance of the business plan
  • Why prepare a business plan?
Structure of a business plan
  • Structure
  • Guide to the structure of a business plan PDF document
Key parts of the business plan
  • Mission
  • Business objectives 1
  • Business objectives 2
  • Mission and objectives - worksheet PDF document Unique Selling Point (USP)
  • Reading - Unique selling point (81K) PDF document USP - worksheet PDF document
SWOT Analysis
  • What is SWOT?
  • External Analysis 1
  • External Analysis 2
  • Internal Analysis
  • The SWOT Matrix
  • SWOT - worksheet PDF document
Market analysis
  • Define your target market
  • Value your target market
  • Define your product/service position relative to competition
Marketing strategy (The marketing mix)
  • The marketing mix
  • Your product or service
  • Pricing file Promotion
  • Place (Distribution)
Financial information
  • Description
  • Trading profit and loss account
  • Format of trading profit and loss account
  • Balance sheet
  • Format of a balance sheet
  • Cashflow management
  • Cashflow forecast
  • Format of cashflow forecast
  • Format of cashflow forecast - expanded
Writing and presenting your plan
  • Guideines on writing the plan
  • Guideines on writing the plan - part 2
  • Presenting your plan
  • Assessing your plan
  • Assessing your plan - checklist PDF document
Business Plan - the key questions
  • The key questions explained
  • The key questions explained - PPT PDF document
From the course you can download relevant notes and documents for your own use, you can also link to other relevant websites and resources.

Course author:  Dr. John Wall, Head of School for Education and Professional Development, 3rd Level Institute

About the author: 
Dr. John Wall is Head of School for Education and Professional Development in a leading Irish Third Level Institution. He has vast experience in designing and delivering courses in business related subjects. John also has a particular interest in the delivery of continuing professional development through an elearning platform and has recently completed his doctoral thesis in this area.